Category Archives: Product News

Nine New Additions to Inspirations

Adam Carpets are delighted to announce nine new additions to the ever popular Inspirations range.  These new additions will represent nearly 25% of the total range ensuring that the colours continue to look fresh and modern.

There are three new colours in total across the three designs, Dianthus, Décor and Dot. There are two new Grey tones and one Natural. These tones are very on trend and initial feedback from the stores that have received the samples has been great.

“These colours bring a freshness to the range which our retailers have been calling for” said Eamonn Prescott, Sales Director at Adam Carpets. “As with all our new launches, these colours have been extensively researched and we believe are exactly what todays consumer is looking for.”

The three colours will be:

IC/IP/IS24  Twilight
IC/IP/IS25  Cadet Grey
IC/IP/IS26  Battleship

Inspirations IP25 Cadet Grey

Inspirations IC24 Twilight

Inspirations IC26 Battleship

Platinum Label ensures 100% British Wool in the Wool content of products

Here is our latest Platinum certificate from British Wool. We are happy to continue to prove our commitment to the best fibre you can put into a carpet by continually publishing our latest certificates as and when they come in.

At Adam Carpets we are increasing our commitment to British Wool by increasing the number of ranges that will made from Platinum Label yarn. The Platinum Label not only ensures 100% British Wool in the wool content, it also ensures no fault wool is included. By containing 100% British Wool, Adam Carpets reaffirms its position in supporting British Farmers.

Our Castlemead Twist plains was the first Adam range to carry the Platinum Label, we can now reveal that from 1st January 2018, the following ranges will also be made from Platinum Label British Wool:

• Inspirations Dianthus Plain
• Inspirations Décor Plain
• Inspirations Dot Plain
• La Dolce Vita
• Catherine Lace
• Catherine Pinpoint
• Boulevard Plain
• Castlemead Velvet Stripe

I think you all know by now that we love to see installations of our carpets. When it’s a new range, even better. So a big thank you to Philip Thursby of Sunderland for these great images of FL03 Chantilly Grey

To mark the launch of our new Flare range, we commissioned a photo shoot. We felt that a turning staircase would provide the perfect location for Flare and so it has proved.

I’m sure you’ll agree that FL08 Jelly Bean looks stunning. Early sales have been extremely encouraging and although Greys/Duck Egg have sold in higher numbers, we have taken sales on all ten colourways within the first two weeks.

Flare FL08 Jelly Bean

Once again thank you to Graham and the team at Carpet Studio in Glasgow for these months installations. It features our Boulevard range installed on the stairs and landings and looks absolutely stunning!

Maybe a coincidence, maybe not? It was an interesting Harrogate Show this year and to see two other companies doing mood boards was very flattering. We launched ours two years ago at Harrogate with four boards. We have since created four more, the latest ‘Greenhouse’ is pictured below:

Imitation is the sincerest form of flattery as Charles Caleb once quoted.

We also want to applaud Brintons at the show for their wonderful, very English scene made totally from their carpets.

Bravo Brintons!

Is it fair to say though, we may have got there 20 years earlier with our scene of The Needles made entirely from Fine Worcester Twist and Forest Hills which was displayed at Harrogate in 1997!

The Needles Lighthouse

The real needles

Don’t be fooled into thinking that Grey is the only story in town. Sure, Grey is the most popular carpet colour at the moment, but we are increasingly seeing more colour being sold in our Castlemead Twist and Fine Worcester collections.

Here is a selection of colours from today alone, that we are making at this very minute: